Compared to the average adult, the alternative newsweekly reader will buy more houses, cars, televisions, stereos, computers and home furnishings over the next year.
They are trend setters, early adapters and open to technology and to change.
(Alternative Weekly Network, 2014)
13,000 copies distributed at 350+ pickup locations throughout Erie County to include:
- Erie Insurance
- Country Fair
- Fitness Centers
The Erie Reader is proud of the partnerships in business that we have developed with:
Country Fair, Presque Isle Downs & Casino, LECOM, LECOM Medical Fitness & Wellness Center, Velocity Network, FORTIS, Coventina Day Spa, The Plymouth Tavern, Joe Root’s Grille, Edinboro University, Mazza Wines, Lavery Brewing, Erie Playhouse, Erie Art Museum, Keep Heating & Cooling, Erie Federal Credit Union, Crime Victim Center, Erie Seawolves, Claudine’s Consignments and more!
DOES IT WORK? HECK YES!
Nickel Plate Mills came to us because they were going through an evolution from home and garden to focusing on high end dog food. They recognized that our audience is a good fit for their customer base and so they began advertising with us. As a result, that part of their business has grown and is their primary focus now.
Lavery Brewing Company advertised their Growler Hour with us as the only media outlet. They had such success that they decided to open Lavery Brew Pub, a restaurant and ale house. They continue to advertise with us and the ale house is doing so well that you can’t even get a seat.
Bryan Spry, a local personal injury attorney, was from the area but spent some time in Michigan. He continued to follow the Reader while there in order to remain connected to the community. Upon returning to the area, the Reader was his first choice to reconnect with the community and he signed an agreement to begin advertising right away.
El Canelo is a distribution location for the Reader and they noticed how many people pick up the paper. They approached us for advertising because they wanted that kind of visibility. They run a coupon in their ad and see daily redemption of them consistently.